This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Include QR codes in all marketing materials

Make it easy and they will come!

The easiest way to bridge the paper and digital world is by using QR codes on all your marketing materials. QR codes are easy to learn, and they’ll cost you NOTHING!

QR codes are expected by Chinese tourists

Whether a brochure or a business card, it is crucial it contains embedded QR codes. This is expected by Chinese in particular, as QR codes are the norm in China. With the inclusion of a QR code, you present the reader an opportunity to immediately connect with your digital brand (website, social media etc) while reading your brochure. In doing so, you’re more likely to form a lasting connection with the reader, since any call-to-action that is included in your marketing material can be acted upon instantly.

Consumers, particularly in the valuable younger demographics, are more likely to make a purchase through their smartphones than any other medium. QR codes allows them the possibility of learning about your brand via a medium that they prefer from the comfort of their own smartphones. By doing so, you’ll be expanding far beyond the reach of a plain brochure.

 What is a QR code?

It is an array of black and white squares which can be read by a smart phone. The array of squares (QR code) can store the address of your website, social media or other contact information. Point your smart phone at the code and the web address (or whatever) will instantly be loaded into your phone and open the site.

This provides an easy and error free way to get your info into their phone where they can then access and use it and, fingers crossed, spend money!

 

How to use a QR code

You need to have a QR code reader app loaded to your phone. Many newer smart phones have a QR code reader pre-installed, but if not, download something like the free app ‘qrdroid’ (from your app store) or use the reader which is included in WeChat or Snapchat. Point the phone’s screen at the QR code, and: do nothing! Automatically and instantly the info that is contained in the QR code will have been transferred to the smart phone.

QR codes are already the norm in China and Japan. They increasingly will be in NZ too, so best to get in early.

Click here for our free book on all things China

or just scan the QR code!

By | 2017-03-17T17:14:12+00:00 March 17th, 2017|