CLICK on the image above to enlarge. If you want to attract Chinese tourists or in any way deal with Chinese or China, it is essential to understand their web world view. This image provides a very simple explanation of how the bits all fit together.
However, we stress that the single most important tool to understand is Weixin (WeChat), so integral is this to the everyday lives of the average Chinese. WeChat performs the functions of all of the apps in the image above it. In fact a lot more, as WeChat can be easily modified by third party developers to do an incredible range of functions.