Make it easy and they will come! The easiest way to bridge the paper and digital world is by using QR codes on all your marketing materials. QR codes are easy to learn, and they’ll cost you NOTHING! QR codes are expected by Chinese tourists Whether a brochure or a business card, it is crucial it contains embedded QR codes. This is expected by Chinese in particular, as QR codes are the norm in China. With the inclusion of a QR code, you present the reader an opportunity to immediately connect with your digital brand [...]
Ok, we all know the facts: 1.4 billion people Rapidly growing affluence Desire for the natural products and peaceful holidays that NZ offers Ok, we know all this but knowing and actually reaching those potential riches is not the same thing. China can be an extremely difficult market. Obviously language plays a part in this, but also China is still in many ways a closed shop. So how to dip your toe in the water? First, avoid the temptation to set up a website in China! Check out our post on this. It [...]
Tourism NZ has a huge library of high quality images and videos available to download Free and without strings attached! There are web versions and print versions. Ideal for your website or brochure. Huge variety and very useful. Thank you Tourism NZ! Check it out here http://visuals.newzealand.com Click here for our free book on all things China or just scan the QR code!
We often get asked ‘can we build a version of our website in China?’ The answer is YES, BUT we strongly recommend you don't! We initially did, but have now abandoned this approach. Even with our advantages of native speakers, familiar with the technical and regulatory requirements, it was still difficult and frustrating. There are many reasons for this, including: Cost of setting-up, maintaining and promoting a website in China. Strong government web censorship in China. Social media is king in the Chinese e-commerce area! If you have a website hosted in China, you will [...]