Make it easy and they will come! The easiest way to bridge the paper and digital world is by using QR codes on all your marketing materials. QR codes are easy to learn, and they’ll cost you NOTHING! QR codes are expected by Chinese tourists Whether a brochure or a business card, it is crucial it contains embedded QR codes. This is expected by Chinese in particular, as QR codes are the norm in China. With the inclusion of a QR code, you present the reader an opportunity to immediately connect with your digital brand [...]
CLICK on the image above to enlarge. If you want to attract Chinese tourists or in any way deal with Chinese or China, it is essential to understand their web world view. This image provides a very simple explanation of how the bits all fit together. However, we stress that the single most important tool to understand is Weixin (WeChat), so integral is this to the everyday lives of the average Chinese. WeChat performs the functions of all of the apps in the image above it. In fact a lot more, as WeChat can be easily modified [...]
Tourism NZ has a huge library of high quality images and videos available to download Free and without strings attached! There are web versions and print versions. Ideal for your website or brochure. Huge variety and very useful. Thank you Tourism NZ! Check it out here http://visuals.newzealand.com Click here for our free book on all things China or just scan the QR code!
Welcome to the future! A chain of completely automated shops, powered entirely by WeChat for all their functions BingoBox in Zhongshan, Guangdong, runs a chain of completely automated mobile convenience stores. To clarify, WeChat lets you in, WeChat allows you to make and pay for your purchases, then WeChat is used to let you out again. All done by the use of WeChat's QR codes. No employees and no human intervention whatsoever is required. Our friend Chen from Jinan visited one of the stores in Zhongshan. Below are some of his pictures of the experience: Predictably [...]
WeChat (Weixin) is a super app! WeChat is now as integral to the daily life of Chinese as eating or sleeping. If you want to target China or Chinese, using WeChat is essential. China is already considered to be years ahead of the rest of the world in social messaging, and this is only the beginning. The WeChat app is rewriting the new internet era, allowing you to hail a taxi, split the bill in a restaurant, purchase a cinema ticket, invest in financial products, read the news, follow your favourite brand, transfer money, shop online, [...]